Did you know the food industry is one of the most unjust and polluting industry on the planet — our mission to change this. Fair-trade was just the beginning. The challenge now is make systems of production that will feed the growing global population.
La próxima generación de comida…
Sellonatural™ 1999
Our Beginning
Our background is in the Fairtrade movement of which we’re proud to be one of the first leaders in Latin America. From this advocacy grew a strong desire to improve the standards of farming in Ecuador and beyond through the creation of innovative technology and partnerships, particularly through collaboration of so-called tech disruptors and advances in GM.
Créditojusto™ in action, 2007
Small producers united by Fair Trade
Coordinator: The Ecuadorian Coordinator of Fair Trade (CECJ) is created to represent small producers organized in different areas before different instances of CLAC, FLO and other stamps, networks and Fair Trade initiatives.
Online Training: The Community with its platform seeks to strengthen the management and exchange of knowledge in the Latin American region that will increase the economic, business and financial competitiveness of organizations of small rural producers.
Warranty Symbol: The Small Producers' Symbol is a guaranteed quality label that identifies the small organized producers of Latin America and the Caribbean, and that allows consumers to identify their Fair Trade products in the market.
FLO certification: FLO is one of the umbrella organizations on a global scale for Fair Trade - Fairtrade. It has the FAIRTRADE Fair Trade Certification Seal, the consumer guarantee seal that certifies compliance with the Fair Trade criteria.